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OLAPLEX - The holy grail of hair colour

September 5, 2015

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O & M changing the way hair is being coloured and styled.....

May 2, 2014

Healthy hair begins when it’s free from stress. Reduce the chemical overload.

We challenge the artificial norms of professional hair care with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

 

Yes you can. The results are as good, if not better than mainstream color, but ammonia free is different - it's smarter. O&M is a full professional colour range, specially formulated to deliver lasting salon quality results.

 

 

Would 99 shades of permanent color and 28 shades of demi color suffice?

 

Not True. O&M gives 100% grey coverage, our resistant grey series is designed to cover white hair.

 

You'll need to add base to calm down our fashion tones, they are as bright as you like!  

 

O&M's permanent color lasts like it's name suggests, it will grow out like any other permanent color.

 

 

MYTH-
BUSTING

O&M’S AMMONIA, RESORCINOL AND PPD-FREE COLOR HELPS SHRED A FEW MYTHS.

When it comes to using O&M's color the 'only thing you have to fear is fear itself'. Received wisdom often says that you can't achieve the same results without ammonia, resorcinol and PPD. We're never happier than when proving received wisdom wrong.

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